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Lambda在线 > 中兴大数据 > 原创译文 | 大数据让人振奋的23个理由(附全书免费下载)

原创译文 | 大数据让人振奋的23个理由(附全书免费下载)

中兴大数据 2017-10-30

作者 | Randy Krum

翻译 | 周治中@中兴大数据

中兴大数据公众号发送“ 23个理由”
即可下载完整电子书

IBM沃森分析团队发布了一本免费的新电子书《大数据让人振奋的23个理由》。书中探寻了大数据的最新潮流,分析了大数据的应用实践,预测了大数据的发展趋势。我本人有幸作为数据可视化方面的专家参与此书,与IBM沃森分析团队其它产品的专家们联手编撰。 

当下,每个人都言必称“大数据”。实际上这并不是什么新奇的概念——从二十世纪五十年代起,商业领域就一直在采集和分析数据,远远早于“大”和“数据”被联系到一起组成一个术语的时间。回顾当时,你会发现他们总是辛苦地注视着一大堆电子数据表格,一行一行人工仔细查看,以辨别趋势、确定收益。 

越来越多的人利用数据来做越来越多的事情,其中既有个人探索也有专业研究,这使得最佳实践得到了持续发展。于是,自助式的、更大众化的数据分析技术应用越来越广,速度越来越快,但也稍显不够聚焦! 

我参与的是IBM大数据及可视化的视频系列产品。数据可视化是人们分析数据的重要手段,它能帮助我们洞悉数据蕴含的信息,并将这些发现更好地展示给其他人。我非常乐于帮助人们认识到数据可视化的重要性。所以我在这本书里给出了两个重要观点: 

人是视觉动物。我们处理视觉信息的速度非常快,记忆视觉信息的速度比文本信息快大约6.5倍。这一特性让可视化在你与他人交流数据信息时显得无比重要。数据可视化能够帮助你的受众更好地理解数据信息,并更容易记住,进而在未来影响他们的决策或者行为。 

数据可视化是一种语境语言。当你基于语境来设计可视化方案时,你会惊喜地发现你的受众非常容易地就理解了数据蕴含的信息。这些方案可以是基于时间轴分布的一系列数据点,也可以是与参考值的对比,总之,你要给受众一个视角,以便他们理解你的数据是如何纳入到全局框架或更大的图中的。用数据讲故事远不止画个图表那么简单,而是一种洞悉数据所蕴含信息的表达艺术。 

你正在为你的数据而倾尽所能吗?有了预测分析和数据可视化,数据的未来无疑是令人振奋的!立即动手下载这本免费电子书吧!


23 Reasons to Get Excited About Data (Free eBook)

The team at IBM Watson Analytics has released a free, new eBook 23 Reasons to Get Excited About Data that explores the latest trends, practical applications and predictions about big data. I'm honored to have been included in the book as an expert on data visualization, along with all of the other IBM Watson Analytics applications!

These days, everyone’s tossing around the term “big data.” The term is nothing new – businesses have been collecting and analyzing data since the 1950s, before the two words were ever even uttered. Take a look back in time and you’re likely to see someone laboriously poring over a sheaf of spreadsheets, manually going through row after row to identify trends and gain insights.

More people are doing more things – personally and professionally – with data, and best practices will continue to develop. Self-serve, more democratized data analytics will Get Bigger, Get Faster and Get Cloudier!

I participated in an IBM video series about big data and visualization that you can see HERE. Data visualization is such an important conponent for humans to the analyze data, discover insights and communicate our findings to others! I'm very passionate about helping people understand how important data visualization truly is! Here are a couple of the thoughts I contributed to the ebook:

Humans are visual creatures. We can process visual information extremely fast, and are 6.5 times more likely to remember visual information than text. These are incredibly important facts when you are trying to communicate data to others. Use data visualizations to help your audience understand your information, and remember it later when it could influence their decisions or behavior.

Data visualization is a language of context. You dramatically improve comprehension of your data when you design a visualization that puts your data into context for the audience. This can be a series of data points over time, or comparing your data to reference data to give the audience the perspective of how your data fits into a bigger picture. Storytelling with data is more than designing a chart, it’s the art of communicating specific insights from your data.

Are you doing everything you could with your data? The future of data, along with predictive analytics and data visualization, is very exciting! Grab the free ebook now!

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